Windsor AI

Over 300,000 data professionals worldwide trust Windsor.ai.

Windsor AI is an advanced marketing attribution and analytics platform that helps businesses consolidate, analyze, and optimize their marketing data for better decision-making. Designed for marketers, analysts, and business owners, Windsor AI connects all your marketing data sources into a single, unified view, allowing you to see which channels, campaigns, and touchpoints drive real revenue.

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Marketing Intelligence
Made Easy

Target audience:
  • Digital marketers
  • Performance marketing teams
  • eCommerce businesses

Core Functionality

At its core, Windsor AI collects and integrates marketing data from multiple platforms, including Google Ads, Facebook, LinkedIn, HubSpot, CRM systems, and more. It uses AI-powered multi-touch attribution modeling to track customer journeys and determine which marketing efforts contribute most to conversions. By eliminating guesswork, businesses can allocate budgets more effectively and maximize ROI.

Key Features

Multi-Touch Attribution

Windsor AI uses advanced multi-touch attribution modeling, to analyze every customer interaction across multiple channels (e.g., social media, paid ads, email campaigns, organic search).

  • It assigns weighted credit to each touchpoint, helping businesses understand which interactions drive conversions—not just the last one.
  • Marketers can choose from different attribution models, including linear, time-decay, data-driven, and position-based models, to match their business needs.
  • This enables smarter budget allocation, ensuring that marketing spend is directed toward channels with the highest impact.
Automated Data Integration

Windsor AI automatically pulls data from 50+ sources, such as:

  • Advertising platforms – Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, etc.
  • Analytics tools – Google Analytics, Adobe Analytics
  • CRM & Sales systems – HubSpot, Salesforce, Pipedrive
  • E-commerce platforms – Shopify, WooCommerce, Magento

Once connected, Windsor AI normalizes and cleans the data, eliminating data silos and providing a single source of truth for marketing performance

AI-Powered Insights

Windsor AI leverages machine learning and AI algorithms to detect patterns, anomalies, and trends in marketing data.

  • AI identifies which campaigns, audiences, and creatives deliver the best results.
  • It flags underperforming channels and suggests adjustments to optimize return on ad spend (ROAS).
  • Predictive analytics help forecast future trends, enabling businesses to proactively adjust their marketing strategies.
Customizable Dashboards & Reports

Windsor AI provides real-time, customizable dashboards that give businesses a clear and actionable overview of their marketing performance.

  • Integrates with Google Data Studio, Power BI, Looker, Tableau, and other BI tools for deeper analysis.
  • Users can create custom reports tailored to their specific KPIs, filtering by date, campaign, audience segment, and more.
  • Automated reporting eliminates manual data entry, saving time and reducing human error.
Predictive Analytics & Budget Optimization

Windsor AI predicts future trends and suggests budget allocations based on historical data.

  • Uses AI to forecast customer behavior, expected revenue, and engagement trends.
  • Provides budget reallocation recommendations, ensuring that marketing dollars are spent on high-performing campaigns.
  • Businesses can A/B test different scenarios before making budget shifts, reducing risk and improving ROI.
Cross-Channel Marketing Analysis

Windsor AI provides a 360-degree view of all marketing activities, ensuring that businesses see the complete picture.

  • Combines data from social media, email, paid ads, and organic search into one unified report.
  • Identifies how different channels work together, helping businesses refine cross-channel marketing strategies.
  • Allows teams to compare different attribution models to determine which provides the most accurate insights.

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