Narrative BI

Narrative BI’s recognized in the 2025 Gartner® Market Guide for Agentic Analytics

Windsor AI is an advanced marketing attribution and analytics platform that helps businesses consolidate, analyze, and optimize their marketing data for better decision-making. Designed for marketers, analysts, and business owners, Windsor AI connects all your marketing data sources into a single, unified view, allowing you to see which channels, campaigns, and touchpoints drive real revenue.

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AI-Powered Insights for
Smarter Decision-Making

Target audience:
  • Small and medium-sized businesses
  • Marketing teams
  • Senior Executives

Core Functionality

At its core, Narrative BI connects to various data sources—such as marketing platforms, CRM systems, and analytics tools—to automatically analyze key performance metrics.

Instead of manually sorting through dashboards and spreadsheets, users receive AI-generated insights in natural language, making it easier to understand what’s happening in their business. The platform continuously monitors data and alerts users to important changes, helping them stay proactive.

Key Features

Automated Insights & Reports

The AI engine scans key metrics—such as website traffic, marketing campaign performance, and customer engagement—and generates plain-language reports that highlight key trends, anomalies, and areas for improvement.

Natural Language Processing (NLP)

Using advanced Natural Language Processing (NLP), Narrative BI presents insights in a conversational, human-readable format. Instead of sifting through complex reports, users receive explanations like, “Your Facebook Ads engagement increased by 25% last week due to higher click-through rates.”

Multi-Platform Integration

Narrative BI connects seamlessly with various business applications and analytics tools, including Google Analytics, HubSpot, Facebook Ads, Google Ads, and more. By aggregating data from multiple sources, it provides a comprehensive view of marketing performance, sales trends, and customer behavior

Real-Time Alerts

The platform continuously monitors your data and sends instant notifications when significant changes occur. For example, if website traffic suddenly drops, an ad campaign is performing exceptionally well, or customer churn rates increase, Narrative BI will send an alert explaining the situation in natural language.

Customizable Dashboards

Users can tailor their dashboards to display the most relevant insights based on their industry, role, or business objectives. Whether tracking sales conversions, customer acquisition costs, or marketing ROI, businesses can personalize the platform to focus on the KPIs that matter most to them.

Collaboration & Sharing

Narrative BI makes it easy to share insights with team members via email, Slack, or direct report exports. Teams can distribute AI-generated insights instantly, leading to faster and more strategic decision-making.

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